How Faye’s analysis works
Faye combines what she reads directly from the product page you’re viewing with broader research on fibres, chemicals, and certifications, drawing on publicly available sources, scientific research, and certification body standards. She uses AI to generate her summaries and verdicts.
Where the data comes from
Most products Faye recognises come from verified sources: Open Food Facts, INCI decoder, certifier registers, and brand product pages. When a product isn’t in those databases yet, some data is read directly from a label photo taken by a user. Those reads are labelled in-app as “read from a label photo” so you can tell them apart from a verified-source entry.
Faye doesn’t treat a single label read as certain. When multiple users’ readings of the same field agree, confidence rises (“confirmed by N people”). When they conflict, the field is treated as unsure rather than guessed. Broader coverage, honest about lower certainty.
Reseller listings and brand reputation
When a large retailer resells another brand (e.g. M&S selling Frugi), Faye may note the brand’s documented certification reputation as context. That’s brand-level context, not verification of the specific item on the page. She never upgrades a verdict, and never credits a certification on an item, based on brand reputation alone. Certification is only credited when it’s verifiable on the product itself. Where reputation is mentioned, Faye also points to how to verify: check the care label, or the brand’s own site for the specific SKU.
Please read this
Faye is an AI assistant, not a certified scientist, doctor, or regulator. While we work to keep her accurate and grounded in real research, AI systems can sometimes get things wrong, including misreading a product page, citing an incorrect statistic, or giving an inaccurate verdict.
Treat Faye’s analysis as a helpful starting point, not a guaranteed truth. For health concerns, please speak to a healthcare professional. For anything safety-critical, verify independently using primary sources: certification body websites or the manufacturer directly.
No professional advice
Nothing Faye says is medical, legal, or professional advice.
Your decisions are your own
Faye provides information to help guide your choices. She doesn’t make decisions for you. Any purchase, product, or lifestyle choice you make after using Faye is entirely your own responsibility. Ovine accepts no liability for any loss, harm, or damage arising from reliance on Faye’s analysis, verdicts, or recommendations.
Faye recommends third-party brands based on publicly available certification information. Certifications, ingredients, and manufacturing practices can change, and Ovine does not guarantee the ongoing accuracy of any third-party brand’s claims.
Affiliate links
If Faye ever earns commission from recommending a brand, UK advertising rules require us to clearly disclose this (e.g. “contains affiliate links”). This is an ASA requirement and will be shown clearly wherever it applies.
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