Meet Faye
The independent, family-built app that shows what's really in the products you buy.
From the clothes your children wear to what you clean with and the food you eat, Faye, your AI guide, explains what's in them in plain English. She's built on published research gathered by Steven and Stacey, with evidence-based grading. No brand pays to score well.
7 days free, then £19.99 a year.
Organic cotton jumper, GOTS certified
A*How it works
01
Scan it
Scan a barcode or photograph a clothing label.
02
Read the letter
Faye explains what's in it in plain English, with the research and sources.
03
Find a kinder swap
See better-graded alternatives for your home.
Meet Faye
It started with a rug
Steven turned a rug over in a shop, read what it was coated in, and didn't want his children crawling on it. That started years of research with Stacey, changing their home one product at a time.
Faye is what they learned, made into an app for everyone.
Meet Steven and StaceyWhat Faye covers
What Faye covers today
Scan clothing from a photo of the care label, and food, skin & body, cleaning and air fresheners from the barcode.
In Faye's catalogue: clothing, footwear and home.
How Faye grades How the letters work
One letter, from A* to F
- A*
- A
- B
- C
- D
- E
- F
Letters come from fixed rules written from published research and the law. The same rules apply to every brand.
Each kind of product has its own rules, from clothing to cleaning.
How Faye gradesWhat Faye knows
The research most people haven't done.
About 500,000
plastic microfibres from one 6 kg wash of polyester clothes, and over 700,000 from acrylic.
Source: Napper and Thompson, Marine Pollution Bulletin, 2016
Found in us
Microplastics have been found in human blood, lungs and placentas. Scientists are still studying what they do.
Source: Leslie et al. 2022; Jenner et al. 2022; Ragusa et al. 2021
Up to 3,300×
the PFAS limits, found in jackets bought online and tested by Greenpeace.
Source: Greenpeace, November 2025
About 622×
South Korea's legal limit for phthalates, found in a child's jacket bought online.
Source: Seoul Metropolitan Government, November 2024
About 3×
the skin area for their weight: a newborn's skin is about three times an adult's for every kilo.
Source: US Centers for Disease Control and Prevention (ATSDR)
3 years
the usual change-over, with no toxic chemicals, before cotton from that land counts as organic.
Source: Textile Exchange
Your household
What it means for your home.
Faye shows you how a product could affect the main environment you spend most of your time in. With microplastic and toxin grades along with filters for eczema, children, pregnancy & breastfeeding.
- Eczema
- Children
- Pregnancy
- Breastfeeding
Certificates
Certificates checked at the source
When a product claims a certification, we check the certifier's own records, including the GOTS and Soil Association public registers. A logo on a website is not enough. We check what the certificate covers and whether the licence is active.
Sources and evidenceThe research
Researched by people, explained by Faye
Letters come from fixed rules written from published research and the law. People check the rules, and the same rules apply to every brand.
No brand can pay for a letter. Nobody pays to score well here.
In your browser
On the shop page too
Safari, included
The Safari extension comes with your membership. Get Faye's full analysis on a product page, the same as a scan.
Chrome, free
The Chrome extension shows the product's picture, its letter and what it is. The reasons and the research are in the app.
Membership
One price, everything in it
7 days free, then £19.99 a year. Everything included.
There are no ads. Members pay for Ovine, and that's what keeps it independent.
What's includedComing soon to the App Store
One email when Ovine is in the App Store. Nothing else.
Shopping on a computer? Try the free Chrome preview.
For brands
Faye Verified
A planned independent check of everything a brand says, with the decision made by an accredited certification body. The fee will pay for the check, never the result.
Faye Verified is for brands. It is separate from the Ovine app.
Faye VerifiedThe Ovine Letter
The Ovine Letter
Faye's newsletter: what she's been reading, and what it means for your shopping.
Unsubscribe from any email in one tap.