Know what's really in the products you buy.
Faye's in your browser today, and heading to your phone. Start free with the Chrome extension.
The full Ovine app is nearly here, with Faye reading every label so you don't have to. While we build it, the Chrome extension is your early-access pass. Put her to work on your laptop today, and help shape what lands on your phone.
Early access · Works in Chrome, Edge, Brave & Arc · No account needed
Ovine
Faye
Verdict
That's 95% polyester. A lot of microplastic shedding. Let me find you something better.
Fibre DNA
HEARD IT THROUGH THE OVINE
A quiet letter, once a week. What we found. What held up. What didn't.
Meet Faye
The knowledgeable friend who tells you the truth, without making you feel judged.
Faye was born from years of research by Steve and Stacey, a couple who started questioning what was really in the products around their family long before it made the news. It started with a rug. When their children were small, Steve turned one over in a shop, read what it was coated in, and decided he didn't want his kids crawling all over it. That moment sparked years of quiet research, changing their home one natural fibre at a time, learning things that most people never find out because the information is buried, scattered, and takes years to piece together. Stacey joined the research, and together they built up a picture of what's really in the clothes we wear every day. Faye is everything they learned, distilled into an instant verdict. She's warm because Steve and Stacey never wanted to alarm people. She's honest because the truth matters. And she always points you toward one better choice, because that's how they did it themselves.
How it works
Three ways Faye helps. Everywhere you shop.
Search
On Google
Faye annotates clothing brand results with known risk data, like PFAS up to 3,300× legal limit under a SHEIN result.
Product
On a clothing page
Faye reads the full page, including hidden tabs, accordions and inline JSON, and shows fibre DNA, toxin score, microplastic score, and her verdict.
Coming to your phone
Faye's leaving the desktop
Right now Faye rides along as a small leaf in your browser. Soon she's a full app. Scanning on the go, your wardrobe, and the whole thing on your phone.
Find out more →The standard
Faye guides you to 100% natural fibres.
Every fibre counts. Even 5% elastane is enough for Faye to point you toward something better, because small compromises add up. That's what makes Ovine different. Faye quietly encourages you toward a more natural way of living, one garment, one choice, one small step at a time. Not because your current wardrobe isn't good enough, but because there's always a kinder option for your body and the world around you. She'll always show you the way.
Clean
Organic cotton, hemp, linen, wool, silk
Conversion
Cotton in Conversion, transitional cotton
Conventional
Standard cotton
Processed
Viscose, modal, lyocell, TENCEL
Synthetic
Polyester, nylon, acrylic, elastane
What Faye knows
The research most people haven't done.
~700,000
microplastic fibres
shed by polyester in a single wash cycle.
Source: Peer-reviewed textile research
Detected
in blood, lungs & placentas
Microplastics now found in human tissue.
Source: Multiple peer-reviewed studies
3,300×
the EU legal PFAS limit
measured in SHEIN products.
Source: Greenpeace, 2025
622×
the legal phthalate limit
in a Temu children's jacket.
Source: Seoul metropolitan testing, 2025
Higher
chemical absorption
Children absorb chemicals faster than adults.
Source: Paediatric toxicology consensus
3 years
pesticide-free farming
required before GOTS organic qualification.
Source: Global Organic Textile Standard
Learn more →Bluesign
a real product certification
checks chemical safety through manufacturing.
Source: Bluesign System
Learn more →ZDHC
is a programme, not a cert
Brands that follow its chemical guidelines are 'signatories', not certified products.
Source: Roadmap to Zero
Learn more →Ovine cites named sources for every claim. If we can't back it up, we don't say it.
But right now she needs you.
Every time you use Faye, you're helping us answer one question. Is this something people actually want? Your searches and feedback tell us exactly where to take her next.
Because this is just the beginning.
The Ovine app is coming to iOS and Android, with Faye as your personal guide, doing in seconds what once took years of research. Real-time scanning, smarter recommendations, and a healthier way to shop for everything, one small swap at a time.
That app is being built. The people using Faye today are the ones making it happen.
Try the extension, tell us what you think, and know that every search genuinely counts.
Steve & Stacey
Faye's catalogue
Every brand in my catalogue has been hand-checked.
Organic cotton, merino wool, hemp, linen, and silk from makers who care about what goes next to your skin. No greenwashing. No surprises. Just clothes you can feel good about.
Certifications Faye looks for
GOTS (Global Organic Textile Standard) · OEKO-TEX Standard 100 · COSMOS Organic · Fairtrade · SA8000 · FSC (Forest Stewardship Council) · Certified B Corporation · Cradle to Cradle Certified
Product-level composition schemes (GOTS, OEKO-TEX, GOLS, COSMOS, Soil Association, Ecocert, Fairtrade, Cradle to Cradle) are credited on a product only when the brand's own page shows a licence number, certifying body, or on-product mark.
Company-level marks (B Corp, PETA / Leaping Bunny, Vegan Society, Vegetarian Society) don't issue per-product licence numbers — we credit them when the company is listed on the scheme's own public register.
Search by brand, material, or certification: GOTS, OEKO-TEX, COSMOS & more
Now on the Chrome Web StoreBring Faye with you, in one click.
Faye is officially live on the Chrome Web Store. No more zip files, no developer mode, no faffing about. Just hit Add to Chrome and she's ready the next time you open a clothing page.
Add to Chrome, freeWorks in Chrome, Edge, Brave & Arc · No account required
A note from Faye
"I used to live in a zip file you had to load by hand. A bit awkward, I know. Now I'm properly on the Chrome Web Store, which means Google's checked me over, I update myself in the background, and you only need one click to bring me along."
"Same me, same job. Quietly reading every garment you browse and telling you the honest truth about what's in it."
- 1Open the Chrome Web Store listing.
- 2Click Add to Chrome.
- 3Pin Faye to your toolbar so she's always one click away.
Stay in the loop
Get notified when Faye gets smarter.
Drop your email and we'll let you know when there's a new version of the Ovine Chrome extension to update to, plus first-look access as Faye lands on Android.
We're also starting a weekly newsletter. Quiet notes from Faye on what she's learning, new brands worth knowing, and the small changes making a real difference. Sign up here if you'd like to stay in touch that way too.
We only email you about Ovine extension updates and app launches. Never marketing, never shared.
What's next
Clothes today. Your whole home next.
Faye started with clothing, the things closest to your skin. But the same hidden chemistry hides in the rest of your home. Soon, Faye will read the labels on everything you bring inside.
The rug that started it all is finally getting its turn.
Carpets & rugs
Stain finishes, VOCs
Flooring
Adhesives, formaldehyde
Washing-up liquid
Surfactants, fragrance
Adhesives & glues
Solvents, isocyanates
Bedding & mattresses
Flame retardants
Home cleaners
Endocrine disruptors
"Taking the uncertainty out of shopping, one product at a time."
Ovine · Seed stage · London, UK · 2026