Ovine & Faye — Privacy Policy

Who we are

Ovine is a UK-based business, founded in Stroud, building Faye — an AI guide that helps people understand what’s in the products they shop for online. This policy covers both the Faye Chrome extension and ovinewithfaye.com.

What Faye reads

When you’re on a supported product page, Faye reads the visible content of that page — product descriptions, fibre/ingredient composition, and certification information — in order to analyse it. Faye does not read your browsing history, other tabs, or anything outside the page you’re currently viewing.

What we collect

• Page content for analysis — sent to our analysis service to generate your result. Not linked to your name or identity.
• Feedback — if you use thumbs up/down, your rating, any comment, and the page it relates to are sent to us to help improve Faye.
• Email address — if you sign up for app updates, we store your email solely to contact you about Ovine.
• Local preferences — settings like Kids Safe mode and theme are stored locally in your browser and aren’t sent to us.

Usage statistics

We collect anonymous usage data to help us understand how Faye is used and to improve her — including which types of products are analysed, which features (like Kids Safe or Sun Safe) are used, and how often people return to use Faye. This data is aggregated and not linked to your identity or browsing history.

What we don’t do

• No account or login required.
• We don’t sell your data to third parties.
• We don’t track your browsing outside the page Faye is actively analysing.

How long we keep it

As an early-stage prototype, we retain feedback and signup data while we develop and validate Ovine. You can ask us to delete your data at any time.

Children

Faye isn’t directed at children. The Kids Safe toggle is designed for parents and guardians to use on behalf of children, not for children to use the extension themselves.

Your rights

Under UK data protection law, you can ask what data we hold about you, ask us to correct it, or ask us to delete it.

Contact

Questions or deletion requests? Email us at ovinewithfaye@gmail.com.