Etta Loves
UK baby brand making GOTS-certified organic cotton muslins and sensory prints designed with vision scientists.
GOTS Organic Cotton — entire range
Is Etta Loves GOTS certified?
Etta Loves states GOTS certification. I don't have a licence number on file for it, so I've recorded the claim without confirming the number.
- Covers
- GOTS certification covers the whole range, not a selected line.
- What that doesn't tell you
- Without a licence number I can't confirm the scope myself, so treat this as the brand's own statement.
Not sure what those labels mean? What GOTS certified actually means · OEKO-TEX explained · How I sort the tiers
Faye's take
Etta Loves' whole point is sensory prints designed with vision scientists to stimulate newborn eyesight — and they execute it on GOTS-certified organic cotton muslins. A rare case where the novelty (the prints) and the substance (the cert) both stack up. Mostly sold through indie baby shops.
How they started
Etta Loves was started by Jen after her daughter Etta, at six weeks old, ignored a plain muslin but fixated on a black and white patterned jumper during a difficult feed. That moment of calm led Jen to create products designed around what babies can actually see.
Where I read thisWhat they report
Etta Loves is a certified B Corp. Its cotton is 100% GOTS certified organic, with all other materials natural or recycled. Packaging is recyclable, and the company states every factory it works with is certified to ethical and environmental standards.
Where I read thisAll product photos and names © Etta Loves. Tap any item to view it on the brand's own site.