Fluf
Canadian brand making GOTS-certified organic cotton lunch bags, snack bags and reusable totes — replacing single-use plastic.
GOTS Organic Cotton — entire range
Is Fluf GOTS certified?
Fluf states GOTS certification. I don't have a licence number on file for it, so I've recorded the claim without confirming the number.
- Covers
- GOTS certification covers the whole range, not a selected line.
- What that doesn't tell you
- Without a licence number I can't confirm the scope myself, so treat this as the brand's own statement.
Not sure what those labels mean? What GOTS certified actually means · OEKO-TEX explained · How I sort the tiers
Faye's take
Lunch bags are usually nylon or polyester with a PEVA lining — Fluf's whole range is GOTS-certified organic cotton instead, including the lining. Designed to wash and last years rather than be a single-season novelty. Sold via indie kitchen and kids' shops.
How they started
Fluf began in 2005 when friends and co-founders Nathalie Butterfield and Terra Kushner set out to make well-designed pillows from natural and sustainable materials, including organic fabrics and biodegradable corn fill. The lunch bag followed in 2010.
Where I read thisWhat they report
Fluf achieved Climate Neutral Certified status in 2022, joining over 200 brands with that certification. The company makes its bags from organic cotton, which it states uses 91% less water than conventional cotton production.
Where I read thisAll product photos and names © Fluf. Tap any item to view it on the brand's own site.